Blogging For Your Business

Does your business have a blog?

According to Social Media Today, blogging is more important today than ever before. Blogging can help increase your business’s online presence, as well as increase your business’s website traffic. The articles you post help readers see that you are an expert in your field and help them to remember you. A well maintained blog is also a good way to set you apart from your competition. Sounds good, right? So what’s the problem?

For many businesses, blogging can become tedious and a bit depressing when they don’t gain a lot of readers right way.

Don’t despair! There is still value in maintaining a blog for your business, even if your readership is low.

Matthew Peneycad says,”It doesn’t take massive readership for visitors to your blog to experience value from their visit. If your content is compelling and created to differentiate your business from the competition, you can expect huge conversion rates from these limited visits to your blog.”

Here are some tips we suggest when it comes to blogging:

  • Always use photos. No one wants to read through a word-dense blog post. Lighten it up with some images.
  • Share your knowledge. You might be surprised at how much you know that others are interested in reading.
  • Break it down. Present readers with the “5 Easy Steps To…” or “Helpful Tips” type of posts.
  • Share the floor. Feature the ideas, suggestions, or advice from brilliant employees in a blog post. Share their accomplishments and milestones on your blog.
  • Turn questions into a blog post. Is there a re-occurring question that your business gets a lot? Answer those questions in a blog post and link to it to save yourself some time in the future.
  • Signs of life. An updated, well-kept blog shows that your website is up-to-date and relevant.

And, remember, if you need help or simply don’t have the time to maintain a blog — hire a professional. A professional will know how to best utilize words to drive traffic to your blog. They can devote their time to updating your blog with relevant and current content while you focus on propelling your business towards success.

Finally, remember that a post on your blog isn’t just a post on your blog. The content from your post can fuel your social media content pipeline across the Web. Use that content for updates on Facebook, Google+, and LinkedIn. Break the blog post down into a multitude of tweets or a series of Pinterest pins. Needless to say, maintaining your online presence through a blog can help increase your overall online presence in many different ways.

View this story on Addison Clark’s blog


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